For a brand to be remembered by its target audience, it’s extremely essential to create a logo that sets the most accurate & lasting impression on the onlookers in the very first glance! Using the names of the two founders, Ami & Rohini, we arduously created an aesthetically pleasing logo for an upcoming ethnic wear brand, The Label. We chose a feminine colour palette, shades of maroon and cream to give the logo an striking yet refined appearance!